loftus & palmer

Loftus & Palmer’s study was created to discover whether misleading information effected the accuracy of recall. Their hypothesis was that language used in eyewitness testimony (EWT) can effect the memory. They did so by showing that leading questions could distort eyewitness testimony accounts and have an effect on the situation as the memory would become […]

working memory model

Alan Baddeley and Graham Hitch proposed a Model of Working Memory in 1974, in an attempt to describe a more accurate model of short-term memory. Centeral Executive – The executive system is a theorized cognitive system in psychology that controls and manages other cognitive processes. Phological Loop – The phonological loop deals with sound or phonological […]

memory store model

Stimulus – The stimulus is detected by a sound, sight, touch etc. Sensory Memory Store – Capacity is roughly two seconds & no attention is lost. Short Term Memory Store – Duration lasts up to eighteen seconds if verbal rehearsal prevented. Thirty seconds capacity. 7 ± 2 seconds encoding. Long Term Memory; Capacity = unlimited, duration = unlimited, […]